{"id":4246,"date":"2016-05-16T09:21:18","date_gmt":"2016-05-16T09:21:18","guid":{"rendered":"http:\/\/www.kaspersky.com.cn\/blog\/?p=4246"},"modified":"2017-09-24T18:44:57","modified_gmt":"2017-09-24T10:44:57","slug":"whos-tracking-you-on-the-web","status":"publish","type":"post","link":"https:\/\/www.kaspersky.com.cn\/blog\/whos-tracking-you-on-the-web\/4246\/","title":{"rendered":"\u5230\u5e95\u8c01\u5728\u4e92\u8054\u7f51\u4e0a\u8ddf\u8e2a\u6211\u4eec\uff1f"},"content":{"rendered":"

\u65e0\u8bba\u662f\u793e\u4ea4\u7f51\u7edc\u3001\u65b0\u95fb\u7f51\u7ad9\u3001\u5a92\u4f53\u670d\u52a1\u63d0\u4f9b\u5546\u8fd8\u7f51\u4e0a\u5546\u57ce\u2014\u65e0\u4e00\u4f8b\u5916\u5747\u63d0\u4f9b\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\uff0c\u76f8\u6bd4\u8fc7\u53bb\u7684\u4e92\u8054\u7f51\u670d\u52a1\u53ef\u8c13\u6709\u8d28\u7684\u98de\u8dc3\u3002\u800c\u8981\u8fbe\u5230\u5982\u6b64\u9ad8\u7684\u8d28\u91cf\uff0c\u663e\u7136\u5fc5\u987b\u6709\u5927\u7b14\u8d44\u91d1\u6295\u5165\u624d\u80fd\u529e\u5230\u3002\u56e0\u4e3a\u6295\u5165\u5c31\u662f\u4e3a\u4e86\u6709\u6240\u56de\u62a5\u3002\u6bd5\u7adf\u4e16\u754c\u4e0a\u6ca1\u6709\u514d\u8d39\u7684\u5348\u9910\u3002\u65e2\u7136\u76ee\u524d\u4e92\u8054\u7f51\u4e0a\u7684\u8fd9\u4e9b\u670d\u52a1\u90fd\u662f\u514d\u8d39\u63d0\u4f9b\uff0c\u90a3\u6709\u4e9b\u4eba\u4e0d\u7981\u4f1a\u95ee\u2014\u4e92\u8054\u7f51\u516c\u53f8\u96be\u9053\u90fd\u662f\u4e0d\u6c42\u56de\u62a5\u7684\u6148\u5584\u5bb6\u5417\uff1f<\/p>\n

<\/p>\n

\u7b54\u6848\u5176\u5b9e\u5f88\u7b80\u5355\uff1a\u65e0\u8bba\u6211\u4eec\u613f\u610f\u4e0e\u5426\uff0c\u6211\u4eec\u90fd\u5728\u7528\u81ea\u5df1\u7684\u9690\u79c1\u4fe1\u606f\u6765\u507f\u4ed8\u4eab\u53d7\u5230\u7684\u9ad8\u8d28\u91cf\u670d\u52a1\u3002\u590d\u6742\u7684\u5e7f\u544a\u7cfb\u7edf\u6b63\u662f\u5229\u7528\u8fd9\u8fd9\u4e9b\u4fe1\u606f\u8ffd\u8e2a\u7f51\u7edc\u7528\u6237\uff0c\u4ece\u800c\u4e86\u89e3\u4ed6\u4eec\u7684\u559c\u597d\u548c\u5174\u8da3\u3002<\/p>\n

\u7f51\u7ad9\u4f7f\u7528\u8ffd\u8e2a\u670d\u52a1\u7684\u7a0b\u5ea6\u5230\u5e95\u6709\u591a\u9ad8\uff1f<\/strong><\/p>\n

\u7f51\u7ad9\u4f7f\u7528\u8ffd\u8e2a\u7cfb\u7edf\u5230\u5e95\u6709\u591a\u4e48\u666e\u904d\uff1f\u5c31\u53c2\u4e0e\u5361\u5df4\u65af\u57fa\u5b89\u5168\u7f51\u7edc<\/a>\u8ba1\u5212\u7684\u7528\u6237\u6765\u8bf4\uff0c\u8bbf\u95ee\u91cf\u6392\u540d\u524d1000\u7684\u7f51\u7ad9\u65e0\u4e00\u4f8b\u5916\u4f7f\u7528\u4e86\u81f3\u5c11\u4e00\u79cd\u8ffd\u8e2a\u670d\u52a1\u3002\u800c\u591a\u6570\u7f51\u7ad9\u4f7f\u7528\u4e86\u51e0\u5341\u79cd\u751a\u81f3\u662f\u6570\u767e\u79cd\u8ffd\u8e2a\u670d\u52a1\uff01<\/p>\n

\u5c31\u4ee5TMZ.com\u7f51\u7ad9\u4e3e\u4f8b\u3002\u636e\u4e13\u95e8\u53d1\u5e03\u4e16\u754c\u7f51\u7ad9\u6392\u540d\u7684\u7f51\u7ad9- Alexa\u7edf\u8ba1\uff0cTMZ.com\u7f51\u7ad9\u8bbf\u95ee\u91cf\u5168\u7403\u6392\u540d677\u4f4d\u3002\u5361\u5df4\u65af\u57fa\u53cd\u8ddf\u8e2a\u5de5\u5177\u201d\u9690\u79c1\u6d4f\u89c8\u201d\u663e\u793a\uff0c\u6709\u8fd1700\u4e2a\u88ab\u963b\u6b62\u8d44\u6e90\u6765\u81eatmz.com\u7f51\u7ad9\uff0c\u6211\u4eec\u53ef\u4ee5\u4ece2016\u5e743\u670811\u65e5\u7684\u622a\u5c4f\u4e2d\u5927\u81f4\u4e86\u89e3\u8fd9\u4e00\u60c5\u51b5\u3002<\/p>\n

<\/p>\n

\u8fd9\u4e00\u5207\u5230\u5e95\u662f\u5982\u4f55\u53d1\u751f\u7684\uff1f<\/strong><\/p>\n

\u6b63\u662f\u6709\u4e86Lightbeam\u8fd9\u6b3e\u514d\u8d39\u7684\u6d4f\u89c8\u5668\u6269\u5c55\uff0c\u6211\u4eec\u5f97\u4ee5\u770b\u5230tmz.com\u7f51\u7ad9\u6240\u6709\u7684\u7b2c\u4e09\u65b9\u8fde\u63a5\u3002\u5728\u4e0b\u56fe\u7684\u4e2d\u5fc3\u4f4d\u7f6e\uff0c\u662ftmz.com\u7f51\u7ad9\u57df\u540d\uff0c\u800c\u5468\u56f4\u51e0\u5341\u6761\u201d\u89e6\u987b\u201d\u5219\u4ee3\u8868\u7528\u6237\u4e00\u65e6\u8bbf\u95eetmz.com\u7f51\u7ad9\u5c31\u7acb\u5373\u5efa\u7acb\u8d77\u6765\u7684\u7b2c\u4e09\u65b9\u8fde\u63a5\u3002<\/p>\n

<\/p>\n

\u7b80\u800c\u8a00\u4e4b\uff0c\u4f60\u5728\u8bbf\u95eetmz.com\u7f51\u7ad9\u65f6\uff0c\u4f60\u4ee5\u4e3a\u53ea\u662f\u8fde\u63a5\u4e86\u7f51\u7ad9\u7684\u670d\u52a1\u5668\u3002\u4f46\u5176\u5b9e\uff0c\u4f60\u8fd8\u4e0e\u5168\u7403\u5404\u5730\u7684\u5927\u91cf\u5916\u90e8\u670d\u52a1\u5668\u8fdb\u884c\u8fde\u63a5\u3002\u5f53\u7136\uff0c\u5e76\u975e\u6240\u6709\u8fd9\u4e9b\u8fde\u63a5\u90fd\u4f1a\u5bf9\u4f60\u7684\u9690\u79c1\u9020\u6210\u5a01\u80c1\u3002\u4f46\u4e0d\u7ba1\u600e\u4e48\u6837\uff0c\u53ea\u8981\u4f60\u8bbf\u95eetmz.com\u7f51\u7ad9\uff0c\u5c31\u76f8\u5f53\u4e8e\u540c\u65f6\u4e0e700\u4e2a\u8ffd\u8e2a\u670d\u52a1\u76f8\u8fde\uff0c\u800c\u5361\u5df4\u65af\u57fa\u5219\u80fd\u6709\u6548\u4e3a\u60a8\u963b\u6b62\u6240\u6709\u8fd9\u4e9b\u8ffd\u8e2a\u5668\u3002<\/p>\n

\u7f51\u7edc\u8ffd\u8e2a\u5668\u7c7b\u522b<\/strong><\/p>\n

\u4e00\u90e8\u5206\u7f51\u7edc\u8ffd\u8e2a\u5668\u7684\u884c\u4e3a\u8ddf\u8e2a\u4e13\u4e3a\u5e7f\u544a\u5546\u670d\u52a1\u3002\u5728\u5361\u5df4\u65af\u57fa\u68c0\u6d4b\u5230\u7684\u516c\u53f8\u4e2d\uff0c\u670943%\u4f7f\u7528\u8ffd\u8e2a\u7cfb\u7edf\u7684\u76ee\u7684\u5c31\u662f\u4e3a\u4e86\u63a8\u9001\u5b9a\u5411\u5e7f\u544a\u3002\u8fd9\u4e00\u90e8\u5206\u5f52\u5165\u6211\u4eec\u7684\u5e7f\u544a\u4ee3\u7406\u7c7b\u522b\u3002<\/p>\n

<\/p>\n

\u5e7f\u544a\u4ee3\u7406\u7c7b\u522b\u6392\u540d\u524d\u5341\u8ffd\u8e2a\u5668<\/em><\/p>\n

Facebook\u7684\u670d\u52a1Facebook Custom Audiences\u5c3d\u7ba1\u672a\u8fdb\u5165\u5e7f\u544a\u4ee3\u7406\u7c7b\u522b\u524d10\uff08\u6392\u540d\u7b2c15\u4f4d\uff09\uff0c\u4f46\u4ecd\u503c\u5f97\u7279\u522b\u5173\u6ce8\u3002\u539f\u56e0\u662f\u76ee\u524d\u793e\u4ea4\u7f51\u8def\u6570\u91cf\u8fdc\u591a\u4e8e\u5927\u578b\u804a\u5929\u5ba4\u7684\u6570\u91cf\u3002\u793e\u4ea4\u7f51\u7edc\u7684\u4e3b\u8425\u4e1a\u52a1\u662f\u4e3a\u8425\u9500\u76ee\u7684\u800c\u8ffd\u8e2a\u7528\u6237\uff0c\u636eeMarketer\u7edf\u8ba1\uff0c2015\u5e74\u8fd9\u9879\u4e1a\u52a1\u7684\u4ea7\u503c\u8fbe\u5230250\u4ebf\u7f8e\u5143\u3002<\/p>\n

\u5269\u4e0b\u768457%\u5219\u7531\u7f51\u7edc\u4fe1\u6807\u548c\u7f51\u7edc\u5206\u6790\u7c7b\u522b\u7ec4\u6210\u3002\u6211\u4eec\u7684\u7f51\u7edc\u5206\u6790\u7c7b\u522b\u7531\u6240\u6709\u4e3b\u8981\u4e3a\u7edf\u8ba1\u76ee\u7684\u6536\u96c6\u6570\u636e\u7684\u7f51\u7edc\u670d\u52a1\u7ec4\u6210\uff0c\u5b83\u4eec\u8ffd\u8e2a\u7528\u6237\u5e76\u975e\u662f\u4e3a\u4e86\u63a8\u9001\u5b9a\u5411\u5e7f\u544a\u3002\u4e3b\u8981\u5305\u62ec\u7f51\u7edc\u8ba1\u6570\u5668\u3001A\/B\u6d4b\u8bd5\u670d\u52a1\u3001\u53c2\u8003\u6307\u6807\u3001\u5e94\u7528\u7a0b\u5e8f\u6d4b\u91cf\u3001\u70ed\u56fe\u3001\u5730\u7406\u5b9a\u4f4d\u548c\u7528\u6237\u65f6\u95f4\u7b49\u3002
\n<\/p>\n

\u7f51\u7edc\u5206\u6790\u7c7b\u522b\u6392\u540d\u524d10\u4f4d\u8ffd\u8e2a\u5668<\/em><\/p>\n

\u7f51\u7edc\u4fe1\u6807\u7c7b\u522b\u7531\u8d1f\u8d23\u7528\u6237\u8ffd\u8e2a\u3001\u8bbe\u5907\u8ffd\u8e2a\u3001\u8de8\u57df\u540d\u8ffd\u8e2a\u3001\u50cf\u7d20\u548c\u4fe1\u6807\u8ffd\u8e2a\u7684\u7f51\u7edc\u670d\u52a1\u7ec4\u6210\uff0c\u540c\u65f6\u8fd8\u5305\u62ec\u5176\u5b83\u5404\u79cd\u5bcc\u6709\u521b\u610f\u7684\u8ffd\u8e2a\u65b9\u5f0f\u3002<\/p>\n

<\/p>\n

\u7f51\u7edc\u4fe1\u6807\u7c7b\u522b\u6392\u540d\u524d10\u4f4d\u8ffd\u8e2a\u5668<\/em><\/p>\n

\u5361\u5df4\u65af\u57fa\u53cd\u8ffd\u8e2a\u529f\u80fd<\/strong><\/p>\n

\u6709\u4e00\u79cd\u65b9\u6cd5\u53ef\u4ee5\u5f88\u597d\u5730\u4fdd\u62a4\u9690\u79c1\uff0c\u90a3\u5c31\u662f\u88ab\u79f0\u4e3a\u201d\u9690\u79c1\u6d4f\u89c8\u201d\u7684\u53cd\u8ffd\u8e2a\u529f\u80fd\u3002\u5b83\u5230\u5e95\u6709\u591a\u5f3a\u5927\u5462\uff1f\u4e3a\u6b64\uff0c\u4e13\u95e8\u5c06\u6211\u4eec\u7684\u89e3\u51b3\u65b9\u6848\u4e0e\u8be5\u9886\u57df\u7684\u9886\u5148\u4ea7\u54c1\u4e4b\u4e00Ghostery\u505a\u4e86\u6bd4\u8f83\uff0c\u5e76\u63d0\u4f9b\u4e86\u4e00\u4e9b\u5177\u4f53\u6570\u636e\u3002\u4e0b\u56fe\u4e2d\u6bd4\u8f83\u4e86\u88abGhostery\u548c\u5361\u5df4\u65af\u57fa\u963b\u6b62\u7684\u8ffd\u8e2a\u516c\u53f8\u6570\u91cf\u3002\u4ece2016\u5e745\u67084\u65e5\u5f97\u51fa\u7684\u7ed3\u679c\u770b\uff0c\u518d\u52a0\u4e0a\u6211\u4eec\u5b89\u5168\u4e13\u5bb6\u7684\u8f9b\u52e4\u52aa\u529b\uff0c\u53ef\u4ee5\u80af\u5b9a\u5361\u5df4\u65af\u57fa\u5b9e\u9a8c\u5ba4\u5c06\u4e0d\u65ad\u62c9\u5f00\u4e0eGhostery\u7684\u5dee\u8ddd\u3002<\/p>\n

\u90a3\u6211\u4eec\u662f\u5982\u4f55\u5f97\u51fa\u8fd9\u4e00\u7ed3\u679c\u7684\uff1fGhostery\u65b9\u9762\u7684\u6570\u636e\u53ef\u4ece\u6d4f\u89c8\u5668\u6269\u5c55\u672c\u8eab\u7684\u9009\u9879\u4e2d\u770b\u5230\uff1b\u800c\u5361\u5df4\u65af\u57fa\u7684\u6570\u636e\u5219\u80fd\u4ece\u5361\u5df4\u65af\u57fa\u5b89\u5168\u8f6f\u4ef6\u6216\u5361\u5df4\u65af\u57fa\u5168\u65b9\u4f4d\u5b89\u5168\u8f6f\u4ef6\u7684\u8bbe\u7f6e\u4e2d\u627e\u5230\uff1a\u524d\u5f80\u4fdd\u62a4\u4e2d\u5fc3\u2013>\u9690\u79c1\u6d4f\u89c8\u2013>\u7c7b\u522b\u548c\u5176\u5b83\u3002\u968f\u540e\uff0c\u70b9\u51fb\u5404\u4e2a\u7c7b\u522b\u5b9e\u65f6\u67e5\u770b\u6211\u4eec\u6570\u636e\u5e93\u5185\u7684\u8ffd\u8e2a\u5668\u603b\u6570\u3002<\/p>\n

<\/p>\n

\u5361\u5df4\u65af\u57fa\u201d\u9690\u79c1\u6d4f\u89c8\u201d\u6269\u5c55\u7684\u6027\u80fd\u8868\u73b0<\/em><\/p>\n

\u5728\u5361\u5df4\u65af\u57fa\u5b89\u5168\u8f6f\u4ef6<\/a>\u548c\u5361\u5df4\u65af\u57fa\u5168\u65b9\u4f4d\u5b89\u5168\u8f6f\u4ef6<\/a>\u4e2d\u5747\u80fd\u627e\u5230\u201d\u9690\u79c1\u6d4f\u89c8\u201d\u529f\u80fd\u3002\u6b64\u5916\uff0c\u8fd9\u4e24\u6b3e\u8f6f\u4ef6\u8fd8\u63d0\u4f9b30\u5929\u514d\u8d39\u8bd5\u7528\uff0c\u76f8\u4fe1\u7ecf\u8fc730\u5929\u4f7f\u7528\u540e\uff0c\u4f60\u4e00\u5b9a\u80fd\u5f3a\u70c8\u611f\u53d7\u5230\u5728PC\u7535\u8111\u4e0a\u5b89\u88c5\u53cd\u8ffd\u8e2a\u5de5\u5177\u540e\u6240\u5e26\u6765\u7684\u660e\u663e\u53d8\u5316\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u65e0\u8bba\u6211\u4eec\u613f\u610f\u4e0e\u5426\uff0c\u6211\u4eec\u90fd\u5728\u7528\u81ea\u5df1\u7684\u9690\u79c1\u4fe1\u606f\u6765\u507f\u4ed8\u4eab\u53d7\u5230\u7684\u9ad8\u8d28\u91cf\u670d\u52a1\u3002\u590d\u6742\u7684\u5e7f\u544a\u7cfb\u7edf\u6b63\u662f\u5229\u7528\u8fd9\u8fd9\u4e9b\u4fe1\u606f\u8ffd\u8e2a\u7f51\u7edc\u7528\u6237\uff0c\u4ece\u800c\u4e86\u89e3\u4ed6\u4eec\u7684\u559c\u597d\u548c\u5174\u8da3\u3002<\/p>\n","protected":false},"author":707,"featured_media":4249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1448,1447],"tags":[981,314,365,525,75,541,801],"class_list":{"0":"post-4246","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-products","8":"category-tips","9":"tag-981","10":"tag-314","11":"tag-365","12":"tag-525","13":"tag-75","14":"tag-541","15":"tag-801"},"hreflang":[{"hreflang":"zh","url":"https:\/\/www.kaspersky.com.cn\/blog\/whos-tracking-you-on-the-web\/4246\/"},{"hreflang":"en-in","url":"https:\/\/www.kaspersky.co.in\/blog\/whos-tracking-you-on-the-web\/5986\/"}],"acf":[],"banners":"","maintag":{"url":"https:\/\/www.kaspersky.com.cn\/blog\/tag\/%e4%ba%92%e8%81%94%e7%bd%91\/","name":"\u4e92\u8054\u7f51"},"_links":{"self":[{"href":"https:\/\/www.kaspersky.com.cn\/blog\/wp-json\/wp\/v2\/posts\/4246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com.cn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaspersky.com.cn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.cn\/blog\/wp-json\/wp\/v2\/users\/707"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.cn\/blog\/wp-json\/wp\/v2\/comments?post=4246"}],"version-history":[{"count":1,"href":"https:\/\/www.kaspersky.com.cn\/blog\/wp-json\/wp\/v2\/posts\/4246\/revisions"}],"predecessor-version":[{"id":6407,"href":"https:\/\/www.kaspersky.com.cn\/blog\/wp-json\/wp\/v2\/posts\/4246\/revisions\/6407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.cn\/blog\/wp-json\/wp\/v2\/media\/4249"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com.cn\/blog\/wp-json\/wp\/v2\/media?parent=4246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaspersky.com.cn\/blog\/wp-json\/wp\/v2\/categories?post=4246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaspersky.com.cn\/blog\/wp-json\/wp\/v2\/tags?post=4246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}